The Media Melee
by Susan Haley
“Extra! Extra!” fairly leaped off the page of the papers. Something earth shaking had city editors in a frenzy to get an extra edition on the streets of America’s cities. Radio stations crackled with static reaching for the limits of their broadcast capabilities and range. Hours, or even days, might go by before the news reached the rural enclaves of the nation. Weeks might pass before occurrences from foreign shores would be reported through ‘news reels’ at the Saturday Matinee in local movie houses. Events were analyzed by men gathered in barbershops and feed stores. Women, busy with family and home chores, often depended on what they were told by their husbands which then may be ‘streamed’ over the back fence on laundry day.
I wonder, though, if folks back then were actually more aware of real issues facing the nation and the world than we in this modern age of instant exposure. Information back then was pertinent and to the point as print space and air time was limited, allocation a challenge. Today, we are under incessant bombardment from innumerable sources and means of distribution. No more are we snapped to attention with Extra! Extra! “Breaking News” banners inch across the bottom of screens twenty-four hours a day, seven days a week, twelve months a year. We’re fed perfunctory trivia and gossip to fill the twenty-four hour schedules. Quite the opposite of its intention, we are lulled into indifference, a so what, and yeah, yeah, yeah attitude because the news isn’t ‘breaking’ at all. It’s been snipped from context, pulverized into hype and propaganda, colorful adjectives, and a tone that spews irrelevance.
Ratings drive the televised news and the print media. Advertisers rule! Even the cyber world is not free of sensationalism to draw readers from competitive sites and attract the ad boys with ‘click’ numbers. Some of the prestigious newspapers have resorted to practices once reserved for the tabloids luring us at supermarket checkouts. If issues and policies fail to pique attention from a weary and apathetic public, gossip and slander is guaranteed to make the hard sell. But who’s to be held responsible? If ratings drive the industry and this is what we’re hearing and reading, where does the responsibility for change ultimately lie?
Last June, millions of Americans were mourning the sudden loss of Tim Russert, Washington Bureau Chief for NBC/MSNBC News and moderator of Sunday morning’s long-running “Meet The Press”. The outpouring was equal to that for a head of State. The testimonies shared by hundreds of his colleagues rang of a genuine love for the man. Tom Brokaw, himself the epitome of professionalism, choked up and struggled to speak on Sunday’s “Meet The Press” tribute. The one comment reiterated over and over was Tim’s desire for truth and transparency. He was one of the last remaining bastions determined to glean relevance from rhetoric for the American people. Now. David Gregory, former Whitehouse Correspondent and protégé of Russert’s, seeks to fill Tim’s shoes.
Why are journalists of this caliber becoming few and far between? Is it due to the corporate pressures of news agencies and newspapers, their bosses, who have turned into conglomerates rather than the more ‘free press’ of the past? Are the press and the broadcast media really free at all? Or is it just one more industry driven by bottom line profit which sacrifices truth, significance, and integrity for ratings numbers and copies sold? Have Americans, in general, succumbed to the lesser quality?
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If ratings and numbers guide content and the escapades of Brittany Spears, or the normal young man rhetoric of Britain’s Prince Harry in speaking of his military buddies take precedence over the ineptitude of a lobby-driven Congress, or the increasingly startling numbers of elected officials being charged with corruption, just who is to blame? And how can it, in this age that seems to be rallying behind the watchdog premise, be changed? Already, the media, like a pack of starving wolves, is chasing the photo ops of the young Obama girls.
Women make up more than half of the eligible voters. The responsibility of good decisions falls on us like no other ‘group’. For our own future and the future of our families, we must not allow ourselves to be drawn into the hype. We must collectively demand accountability from the media. Every station and every publication has a website and an email address. Complete lists can be found on the ‘web’. Use it for your protests. Tell them what you want to hear and read, what you don’t. Hand write letters to the Op-Ed columns in your local paper. Perseverance is the key; the ol’ squeaky wheel gets the grease cliché works. A gentleman in one of my writing groups has a ‘group’ mail list that includes his Government Representatives, major publications, and news organizations of import. Daily, he writes his evaluation of news coverage and sends it to the entire list. Imagine the impact of that if a million or so did it as a matter of routine.
In addition, we can avoid the outlets that resort to this type of ‘news’. We can take advantage of the PBS broadcasts such as Jim Lehrer and Bill Moyers. We can take an hour to listen to what is really happening on Capitol Hill on C-span while doing something else. We can support only those publications that remain above the fray with our subscriptions. We can boycott products that advertise on less than credible broadcasts. We can vow that we will research facts for ourselves rather than be quick to believe the rumor mills. WE can be the watchdogs for truth and relevance as the new president attempts to bring us to a point of recovery from the mess we find ourselves in. Yes We Can! In fact, we must or we must stop complaining about the fare.
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Susan Haley is the published author of two books, a Children’s E-book, an award winning poet, several articles on networking, the copy editor and book reviewer for Pepper Tree Press Publishing and book reviewer for AME Marketing out of San Diego. She also contributes a column to “The Florida Writer” the official magazine of the Florida Writers Association, of which she is Facilitator for the Sarasota County Chapter. The audio version of her novel “Rainy Day People” was awarded runner-up Finalist in the 2008 Indie Excellence National Book Awards. She also contributes a variety of editorials and excerpts of her work to various E-zines and newsletters and local papers. |
Susan's website is www.sucarha.com.
Thanks for the article Susan... J. Wolf
